A Business Model Construction Kit for Platform Business Models - Research PreviewResearch Preview
[Context and motivation] In recent years, the Internet has led to new ways of doing business and spawned new business models. [Question/problem] Many business models have a platform orientation. For example, Uber and Airbnb offer platforms that enable broker/mediation services between parties organized in two-sided markets. Platform-specific revenue models are required to capture value from these intermediation services. However, it is largely unknown how to continuously design business models for a platform utilizing best practices. [Principal ideas/results] We propose three research directions to support platform design: (1) a classification of known platform business models, (2) a formalization of platform-specific revenue models into patterns, and (3) support for the dynamics of the platform business model, e.g., how platform revenue models evolve over time. [Contribution] In the long term, we propose a novel and tractable approach called the Business Model Construction Kit for platform business models. The kit will provide a variety of methodologically well-integrated design-oriented tools and accepted knowledge to quickly (re)design a platform business model with a focus on revenue models. The result is a method aimed at helping practitioners design platform business models.
Thu 24 MarDisplayed time zone: London change
11:00 - 12:30 | RE for AIResearch Papers at Conference Room 1 Chair(s): Jennifer Horkoff Chalmers and the University of Gothenburg | ||
11:00 20mTalk | Requirements Engineering for Artificial Intelligence: What is a Requirements Specification for an Artificial Intelligence?Research Preview Research Papers Dan Berry University of Waterloo | ||
11:20 45mTalk | Setting AI in context: A case study on defining the context and operational design domain for automated drivingTechnical Design Research Papers Hans-Martin Heyn University of Gothenburg & Chalmers University of Technology, Padmini Subbiah Chalmers University of Technology, Jennifer Linder Chalmers University of Technology, Eric Knauss Chalmers | University of Gothenburg, Olof Eriksson Veoneer Sweden AB | ||
12:05 20mTalk | A Business Model Construction Kit for Platform Business Models - Research PreviewResearch Preview Research Papers |