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Thu 24 Mar 2022 12:05 - 12:25 at Conference Room 1 - RE for AI Chair(s): Jennifer Horkoff

[Context and motivation] In recent years, the Internet has led to new ways of doing business and spawned new business models. [Question/problem] Many business models have a platform orientation. For example, Uber and Airbnb offer platforms that enable broker/mediation services between parties organized in two-sided markets. Platform-specific revenue models are required to capture value from these intermediation services. However, it is largely unknown how to continuously design business models for a platform utilizing best practices. [Principal ideas/results] We propose three research directions to support platform design: (1) a classification of known platform business models, (2) a formalization of platform-specific revenue models into patterns, and (3) support for the dynamics of the platform business model, e.g., how platform revenue models evolve over time. [Contribution] In the long term, we propose a novel and tractable approach called the Business Model Construction Kit for platform business models. The kit will provide a variety of methodologically well-integrated design-oriented tools and accepted knowledge to quickly (re)design a platform business model with a focus on revenue models. The result is a method aimed at helping practitioners design platform business models.

Thu 24 Mar

Displayed time zone: London change

11:00 - 12:30
RE for AIResearch Papers at Conference Room 1
Chair(s): Jennifer Horkoff Chalmers and the University of Gothenburg
11:00
20m
Talk
Requirements Engineering for Artificial Intelligence: What is a Requirements Specification for an Artificial Intelligence?Research Preview
Research Papers
Dan Berry University of Waterloo
11:20
45m
Talk
Setting AI in context: A case study on defining the context and operational design domain for automated drivingTechnical Design
Research Papers
Hans-Martin Heyn University of Gothenburg & Chalmers University of Technology, Padmini Subbiah Chalmers University of Technology, Jennifer Linder Chalmers University of Technology, Eric Knauss Chalmers | University of Gothenburg, Olof Eriksson Veoneer Sweden AB
12:05
20m
Talk
A Business Model Construction Kit for Platform Business Models - Research PreviewResearch Preview
Research Papers
Nedo Alexander Bartels Fraunhofer IESE, Jaap Gordijn Vrije Universiteit Amsterdam