Franziska Mueller works as a Senior Solutions Engineer at thingsTHINKING. In her role, she enables customers across various industries to harness the power of semantha®, an AI SaaS Platform with natural language understanding. Franziska graduated with a BSc in Business Information Management at Baden-Wuerttemberg Cooperative State University (DHBW) Stuttgart and later received an MA in International Marketing from Nuremberg Institute of Technology. Her background in Business Intelligence at the adidas Group, has exposed Franziska to the complexity of data-driven transformation strategies and the importance of user-centric IT ecosystems.